The original Dubai chocolate bar is becoming popular for its thick pistachio filling and Knafeh dessert-like taste

Considered one of The explanations for the bar's surge in recognition has been social media marketing - using a viral online video by TikTok consumer Maria Vehera from 2023 becoming cited as one of the major factors for its increase to prominence.

Dubai chocolate was introduced beneath the title "Can't Get Knafeh of It".[four] Without having a large internet marketing price range, Repair relied on influencers to promote the chocolate on social media marketing, and several influencers filmed by themselves striving and reviewing the chocolate.

About us At FIX Dessert Chocolatier, we transform the artwork of chocolate-building into unforgettable encounters. Driven by a passion for craftsmanship, we Incorporate artisanal approaches with the finest ingredients to create indulgent, quality chocolates that elevate every single occasion.

Assembly His Highness Sheikh Mohammed bin Rashid Al Maktoum was an very Exclusive instant for us. We ended up genuinely touched by his warmth and vision. To stand from the existence of somebody whose leadership has shaped Dubai into a global hub for innovation was inspiring over and above terms. For a homegrown manufacturer, we've felt supported by this outstanding Local community from working day one particular, and it's been the driving drive at the rear of our advancement and results.

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Hamouda mentioned it’s been tough to sustain Along with the desire, Specially as persons from all over the world are inquiring them to deliver. “We’re not able to do that at this time,” she reported.

Fix was Established by 38-12 months-previous entrepreneur Sarah Hamouda, who begun the manufacturer as being a facet hustle in 2021 following remaining motivated by her pregnancy cravings, In keeping with CNN. Considered one of The main (and most tragic) points to learn about Deal with’s pistachio and knafeh candy is that it's only

Even though on holiday from the United read more Arab Emirates (UAE) final week, there was only one mission on my head - getting my arms to the viral "Dubai chocolate" bar.

And as the model notes, distributors who did deal with to acquire their fingers on the real candy are “not storing the Deal with dessert bars in the proper conditions and so are providing them at [3 times] the price.” 

"We use quality ingredients and the process is not like producing other bars - you've the baking, moulding the chocolate to the design and Along with the filling itself, even the pistachios are hand-picked and processed".

The prevalence of the 1 dessert prompted me to wonder — where did it originate, and why could it be a “Dubai” chocolate bar? So I went with a journey into your depths of the online market place to understand.

The Resolve chocolate bar was very first imagined by Hamouda in 2021, who craved the flavours though she was Expecting.

The best way the bar appears to be like is designed for social websites - with the attractive orange and inexperienced places on top of The sleek milk chocolate on the crunch audio it makes when you split off a chunk.